Product integration also known as embedded advertising is the discreet, crafty promotion of brands in film, television and video games. The non-traditional technique has been hugely successful spanning over decades, about 75% of all broadcast-network shows feature placements of some kind.
The benefits of product placement compared to regular advertising are substantial. Humans are becoming less and less perceptive to regular advertising due to the copious amounts of ads consumed each day. In 2015 advertisers estimated most Americans are exposed to around 4,000 to 10,000 advertisements a day.
Marketers continue to improve their techniques and become more sophisticated in integration as advertising evolves. Now the major challenge for advertisers is bypassing ordinary methods and creating new tactics in order to reach consumers and instill memorable, positive representations of the brand.
Product integration is a natural and composed technique of advertising. It maintains consumers attention, whilst audiences associate a product with a certain lifestyle. Product placement can make a lesser known brand skyrocket. An example is Reese’s Pieces in E.T. (The Extra Terrestrial 1982). Director Steven Spielberg originally wanted M&Ms to feature in a scene however after a debacle Reese’s Pieces were offered the deal instead. Reese’s had a 65% increase in sales.
One of Creative Entertainment Agency’s services is product integration. CEA represents https://www.youtube.com/user/BlacktipH and a host of e-sports games and streamers.
For more information about product integration contact: https://ceagency.com.au/contact/
Written by Emily for Creative Entertainment Agency.