‘The Importance of Digital Media Marketing, and the Power of Follower Engagement’
It is clear that in today’s digital age, online engagement and presence is pivotal in the making of a successful brand or company. Over the last 10 years, we’ve seen countless print magazines and newspapers renew and upgrade their publications to digital form, working continuously to be more interactive, engaging and immediate with their consumers.
In 2018, the average Internet user has at least seven social media accounts. That’s up from three, just five years ago. With an endless amount of people spending their spare time online, marketing is made easy for businesses with targeting tools and options. Facebook, for example has speciﬁc tools aimed to reﬁne your business’s ad targeting, helping a growing business identify their most valuable Facebook customers.
By utilising these tools, small businesses and companies are given the opportunity to expand and gain followers who, in turn, engage and respond to their content. It is all too often that companies mistakenly focus on the number of their followers, rather than their follower engagement percentage. Instagram, in particular, allows brands to give and receive a huge amount of follower engagement. From Instagram polls, to Q&A utilities, there are endless ways you and your brand can receive feedback and consumer insight without having to bend over backwards to do so.
So, next time you decide to buy instant followers off an unreliable website, it is important to remember that in actuality, you are discrediting your business. By taking the “easy way”, and purchasing fake numbers you are, ironically, making yourself appear less legitimate, as active followers will reflect in your posting. Real followers will engage and respond to your content, meaning you will receive authentic feedback from your publics.
Check out the helpful follower and engagement tools provided online, such as this site. Give it a go, and we promise you won’t be disappointed with the results!
Written by Sophia for Creative Entertainment Agency.